Research and Intelligence

Food & Drink Report

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26 May 2010
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UK consumers’ shopping habits and cooking and eating patterns demonstrate an increasing interest in the taste, quality and origin of food. In particular, there is an increased demand for local and regional foods. The diversity of products in shops and on menus is greater than ever before. 70% of British consumers want to buy local and regional food and 49% – every second person – want to buy more than they do now.

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